This was a label commission done for Wild Onion Brewery of Lake Barrington, IL to be used in their brewery, as well as distributed to various locations. I was told the name of the beer, and the general vibe they were going for, and they gave me the creative freedom with the rest. I came up with a mood board, including color palette and skeleton inspiration image, that was created using generative AI for the rough base of the image, and through various means of manipulating the images, puzzle piecing together different pieces of art and other random assets, this label was born. This was created...
